A SECOND THOUGHT TO GIFTS
Hannah Wanjiku In our recent times, the idea of what constitutes a good relationship varies among different people. These ideas are generally referred to as implicit theories of relationships whereby people hold either destiny beliefs or growth beliefs. The theories affect how the relationship is between people. A common way in which people today deem as a means of expressing love is through giving gifts. This is commonly known as a love language. The rate at which people give gifts to their spouses has significantly increased over the past few years. According to a study carried out, Kenyas growing middle classes are giving away 22% of their monthly income, often through informal gifts and support to family, friends and neighbours. This has largely contributed to the growth of many sectors in the economy such as marketing of gifts. There has been increase of gift shops with many gift ideas such as flowers, jewelry, clothes and even cars. Recent research in marketing has shown that...